WHAT IS A QR CODE?

A QR code is a two-dimensional bar code that can embed a variety of data such as contact info, website address or directions to a location. "QR" stands for "Quick Response", as the code can be scanned and decoded at high speed. When a phone camera scans a QR code using a QR code reader, it shows that embedded data on the phone.

QR codes are very efficient and make use of the vertical dimension to store more data. QR codes are very popular in Japan. They can be used in print advertisements, billboards, maps, business cards, product tags etc. QR codes are now gaining traction in US and elsewhere.

All QR codes created using BWScan's platform are dynamic – meaning you can change any information on the QR code at any time without changing the code itself.

For example,

• If you phone number changes, you can update that information without changing the BWScan QR code already printed on your business card.
• If you want to change the website link on your QR code that is printed in your advertisement, you can do it easily through BWScan platform without changing the QR Code.

It has never been so easy to link the physical world to mobile for an interactive experience.